A backlink is a connection made when one site connects to another. Backlinks are additionally called “inbound links” or “incoming links.” Backlinks are critical to SEO.
You get a backlink when another site links to you. That means that they like you enough to do you a favour – to take the time to write some copy about you, then wrote the html code that would create a backlink to your website, and put it live on the web to share with their valuable audiences. Persuading bloggers, news sites, influencers and experts to give you backlinks is one of the most powerful marketing strategies you can follow – and apart from the effort you invest in persuading them, it’s free!
In addition, link building brings other substantial marketing benefits that help your website or online business to prosper. Whether you intend to work with an external SEO agency, recruit a search marketing specialist to join your team, or intend to develop your own search optimisation skills, you need to understand what link buildings are all about.
Majestic is an essential suite of SEO software tools to research, plan and monitor link building campaigns. In this article, I’ll explain how to build backlinks, the benefits they bring to your website and how Majestic provides Link Intelligence that will help you understand your market and outperform your competitors.
Why backlinks are so important to the Google Search algorithm
The Google search calculation has gotten progressively refined in its endeavors to recognize spam and give quality outcomes. Just as backlinks, the Google web crawler has added more than 200 variables to their calculation to refine and improve results. Factors, for example, online media signals, site download speed, space name age, site design, content quality and numerous others.
Yet, quality backlinks are the most grounded signal, thus will consistently be a principal a piece of how the calculation functions. Drawing in quality backlinks is basic, and consistently will be fundamental to positioning great in Google indexed lists.