Digital Marketing plan for Digital and Printable Graphics
Digital Marketing So you have decided to launch a business that sells digital and printable postcards, birthday cards, templates, etc. The first thought you get is to attend business and trade events in hopes that you will land a major deal with one of the traders which is essential for a business like this but if you are not also using the internet to promote your products then you are missing out on a huge opportunity to make a good client base. Here are some steps you should follow before putting yourself out there on the internet.
The first thing to consider when marketing any business is a website. There are so many platforms that you can use to open a website for your business. www.shopify.com is the most suitable website to start a graphics printing business. It’s not only easy to use but they also help you entirely with your inventory. Meaning, you don’t have to fill your space with a lot of stock. Not just that but they also take care of shipping and returns, all while you focus on creating and uploading designs to your profile. So if you want to eliminate the admin side of things then Shopify is definitely for you.
However, if you want to make things more personal and actually be in touch with your customers on a human level then I would recommend www.wix.com. Which is an excellent and simple to use website. It’s as easy as picking a design, filling out the details of your business and they will create a website based on the options you chose. There is also the option to design your own website using over 500 of their templates.
There are two major benefits of using social media which include: gaining customers and generating sales. There are many companies who sell things through their DMs (Direct Message) which may be a bit manual but when you are just starting out as a business, this is something you should be open to in order to gain trust from your customers. Instagram, Facebook, and TikTok are the most powerful social media platforms currently and you should try to be as active on these as possible. Although, you should also consider opening other accounts such as Twitter, and YouTube. These platforms will allow you to build relationships with your target market and generate leads for your website which can then turn into sales.
If you are not familiar with these platforms then you can watch this detailed YouTube video that shows you how to set up social media accounts for business:
So many businesses are benefiting from email marketing and a printable graphics business is no exception. If anything, it is the best opportunity for you to reach out directly to your customers and tempt them to buy your products. In order to do this, you will first need to build a subscription list so make sure to invite people to your website to sign up for emails from your website by using an opt-in tick box. Wix has excellent templates for email marketing too so make sure to check it out. Once you have built a subscription list, you can then start sending out email marketing which offers tips, discounts, and incentives to your customers.
When you are using the internet to market your printable graphics business, you can reach so many potential customers outside of your local area. A website and few social media platforms can help you reach your goal if used correctly. It is very important to know the social media platforms inside out and to stay up to date with the latest trends in order for people to trust your business and spend money on it. This introductory video should help sum up digital marketing for you:
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International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI.