Licensed Digital Marketing Master™

Licensed Digital Marketing Master™

March 22, 2021 0 By Krish E
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What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice, keeping goals clear and attainable through perseverance and intelligent design.

Become a Licensed Digital Marketing Master in Digital Marketing™.

What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey, and stay rooted in practice, keeping goals clear and attainable through perseverance and intelligent design. Comprehensive 3 months of Live Training

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analytics Using Google Analytics
  • Digital Marketing Strategy

WHAT WILL I LEARN?

  • Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
  • Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
  • Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
  • Create compelling digital display campaigns
  • Capture, segment, and manage subscribers for fruitful email marketing campaigns
  • Discover what works by measuring and optimizing social media campaigns. Then discover what works even better
  • Leverage mobile marketing for a precision micro-targeting edge
  • Create a cohesive digital marketing strategy for your business
  • Take over the world

WHO IS DIGITAL MARKETING PRO FOR?

  • Traditional marketers and marketing executives who want to play a bigger, sharper game
  • Marketing managers and senior management
  • IT managers
  • Small business owners who may or may not want to stay small
  • Career changers
  • Entrepreneurs who want to be more entrepreneurial
  • Graduates with no plans to wait around
  • Whoever needs to create and apply a digital marketing strategy for their organization
  • Anyone in marketing or business who wants to show the world what they can do

INTRODUCTION TO DIGITAL MARKETING

What’s it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice. The goal is always to keep things clear and actionable.

Principles of Digital Marketing

  • Inbound and Outbound Strategies
  • Digital Media Examples
  • Traditional vs. Digital Marketing
  • Principles of DMI’s 3i Methodology
  • Digital Channels

Developing Objectives

  • SMART Objectives

Digital Research

  • Audience Research
  • Social Listening Platforms
  • Social Listening and Audience

Connecting with the Customer

  • The Buyer’s Journey
  • Five Marketing Functions
  • 360 Digital Marketing Campaign
  • Marketing Functions and Buyer Journey Stages
  • Digital Marketing Concepts, Principles

Cultural Research

  • Competitive Research Platforms and Tools
  • Industry Trend Research
  • Digital Research

CONTENT MARKETING

Digital marketing is fascinating and powerful because it’s person-orientated, yet also data-driven – you get to engage with how people think and also see how and what they do. This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the ability to see what works.

Content Marketing Concepts and Strategy

  • Benefits of Content Marketing
  • Qualities of Effective Content
  • Types of Content
  • Content Alignment with the Buyer’s Journey
  • Community Management
  • Content Marketing Strategy

Content Marketing Concepts and Strategy

  • Social Listening
  • Competitor Content Analysis
  • Content Audit

Developing a Content Marketing Plan

  • Content Marketing Goals
  • Content/Business Goal Alignment
  • Customer Personas
  • Content Topics
  • Content Calendar
  • Content Management Systems

Developing a Content Marketing Plan

  • Content Marketing Goals
  • Content/Business Goal Alignment
  • Customer Personas
  • Content Topics
  • Content Calendar
  • Content Management Systems

Creating and Curating Content

  • Content Stakeholders
  • Content Types and Formats
  • Content Tools
  • Content Creation and Curation
  • Content Creation Best Practice
  • Brand Components
  • Content Personalization

SOCIAL MEDIA MARKETING

It’s not just social media marketing it’s a big, warm, pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Key Social Platforms for Digital Marketing

  • Benefits of Social Media Marketing
  • Social Media Marketer Responsibilities
  • The Buyer’s Journey Stages
  • Essential Social Media Platforms
  • Key Terminology
Licensed Digital Marketing Master™

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International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

https://thedigitalmarketinginstitute.org/events/