Stakeholder Communication Tactics

Stakeholder Communication Tactics

November 19, 2020 0 By Krish E
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stakeholder consultation and engagement typically follow a recognized three-step process: notification, consultation, and participation. The public has the right to be concerned about your project, to ask questions about it, and even to oppose it. But every person should have the correct information to form her or his opinion. Meaningful consultation that involves ongoing two-way communication with a project representative increases understanding, clarifies the community’s preferences and values, and allows the proponent to understand how the public’s views can and should lead policy decisions. However, organizations often struggle with communication with their stakeholder groups.

5 tips for an effective communication strategy for stakeholder engagement

1. Make sure all information regarding your project is presented in a transparent way. The more you share in an honest, factual, and easy to comprehend format, the more likely it is that stakeholders will take the time to comprehend your intentions, what their role is, and how it may affect them.

2. Communicate with stakeholders in the manner that works best for them. Recognize that each person or community is different and select the most suitable communication channel – email, online platforms, social media, phone, or in-person group meetings. People should be offered a variety of options to communicate with you and provide their input.

3. Do not judge what your stakeholders value, instead seek to understand why. Keeping an open and curious attitude will help your team understand the history and concerns of your stakeholders. This open, curious attitude will help both sides reach creative solutions to overcome roadblocks, aligning values and interests in the process.

4. Provide feedback to stakeholders on how their interests and issues are addressed and resolved. Track commitments made to them and ensure project team members coordinate consultation events, share information and assign tasks and follow-up actions.

5. Keep a careful record of all aspects of stakeholder communications that occur over time. This includes meetings, phone calls, emails, and commitments made. Misunderstandings and delays can be prevented if you can easily demonstrate the history of all aspects of communication with your stakeholders – which is especially challenging with multi-year projects that where representatives change over time. A tool like StakeTracker helps organizations stay on top of their projects by centrally managing all communications regarding the potential impacts of initiatives on the communities in which they operate.

1)Sprint Reviews: 

The basic steps to follow while communicating to stakeholder with Sprint Reviews are easy:

  • Stakeholders should be educated on the importance of their collaboration.
  • Stakeholders should be shown with help of an example of why they should invest.
  • Stakeholders should be invited to take the helm.
  • Keep it short and exciting. With the help of structures that are liberating to design a Sprint Reviews, everyone has the right to get a voice. 
  •  Sprint Reviews also function well with distributed teams in a virtual setting.
  • It is better to avoid typical Sprint Review anti-patterns.

2) Daily Scrums: Inviting stakeholders to the Daily Scrums, after the Development Teams feel comfortable with the idea, to passively participate. There is a possibility that you might have to be firm in dealing with assertive stakeholders, who otherwise might try to take over the Daily Scrum and turn it into a reporting session.

3) Stakeholder Retrospective: On a regular basis offer a joined meta-level Retrospective that involves the stakeholders.

4)Aggregate Information in Dashboards: Make sure you are transparent with the information and try to keep it simple so that it makes sense to the stakeholders.

5) Writing Release Notes

6)Ambassadors Training:  Training individuals from the other departments’ helps to act as liaison officers to Product and Engineering.

7) Organize Training Classes: Inviting other colleagues to regular training classes can help them experience hands-on how a product is built these days.

8)Have a question-answer session with stakeholders 

9 Working Effectively in Stakeholder Departments

10 Creating Daily Newsletters 

11 Create Blogs


If you do not succeed at communicating your agile transition in the right manner to internal stakeholders, “Agile” might be regarded as a mere local process.

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